Designs Inspired
by Saudi Heritage
Sahara collections are a unique initiative based on Saudi furniture designs that combine tradition and modernity. This collection aims to revive and enhance the cultural and artistic heritage of the Kingdom of Saudi Arabia through contemporary interior design. These designs offer a distinctive experience that blends the old spirit with modern touches.
The features of this collection include the blend of traditional and contemporary touches in furniture designs, giving each piece an unmatched artistic and aesthetic value. These collections are suitable for a wide range of environments, whether in private homes, commercial spaces, or hospitality venues.
Additionally, these designs play an important role in transmitting Saudi values and traditions to new generations, making them accessible and understandable to all. This collection supports the "Designed in Saudi" initiative, which works to promote cultural understanding and appreciation of the community's cultural heritage.
The "Sahara" collection features three essential living room furniture groups: "Awja", "Tuwaiq", and "Miftaha". These collections draw their inspiration from distinctive regions of the Kingdom of Saudi Arabia, embodying its rich culture and heritage.
AlDiriyah
Awja collection
The "Awja" collection design incorporates two of Diriyah's most prominent artistic and cultural elements, where the design of the pieces crowned with curves reflects the core concept of the collection — Awja — inspired by the name given to the people of Najd "Ahl Al-Awja".
In addition to highlighting the traditional artistic heritage of the people of Diriyah through the incorporation of the historic engraving used on the traditional doors of Diriyah, the collection is distinguished by the color green, which symbolizes prosperity and growth.
AlDiriyah
Tuwaiq Collection
The inspiration behind the Tuwaiq collection traces back to the Tuwaiq mountains, one of the most significant landmarks of the Kingdom of Saudi Arabia. This collection draws on warm desert earthy tones blended with black for a bold sense of luxury, complemented by its simple design with sharp, refined details.
This collection highlights the beauty of traditional engraving inspired by the art of Diriyah doors — a traditional decorative art that originated in the city of Diriyah, the capital of the First Saudi State. This art is distinguished by its intricate geometric and floral ornamentation, carved onto the doors of homes, fortresses, and palaces.
Aseer
Miftaha Collection
Miftaha is a collection inspired by the village of Miftaha in Aseer, considered a hub of creativity and the arts, and a destination that reflects the traditional heritage of Aseer. The visual crafts of the Aseer region are known for their vibrant colors, and this collection adopts red — the most prominent color used in Al-Qatt Al-Asiri art — reflected in the engravings that distinguish this collection.
Al-Qatt Al-Asiri is a traditional decorative art that originated in the Aseer region in the southwest of the Kingdom of Saudi Arabia. It is also known as engraving or Alzayan, and is an abstract art based on drawing geometric and botanical shapes on the interior walls of homes.
About Designers
Karam Rajab
The CEO of Baytonia began working on the designs of the "Sahara" collections with the goal of conveying authentic Saudi heritage in a modern way that suits the present era, showcasing the craftsmanship and cultural identity of the Kingdom's most prominent regions.
"The core inspiration behind these collections stems from the artistic and creative movement in the Kingdom, which enjoys unlimited support from His Highness Prince Mohammed bin Salman and his vision for Saudi Arabia to become a leader in the creative field."
Hala Mshakhes
Product Designer, Effat University
Passionate about finding innovative solutions to enhance Saudi civilization, through expanding in the field of design and participating in various projects with design experts.
"I think of design as a means of expression that helps support our community and our environment."